Prior to the implementation of Bill 11, ATVs already outsold snowmobiles in Ontario. Now that the groundwork is in place in Ontario to facilitate the sport, Haliburton County is experiencing a non-summer growth of a tourism industry unparalleled since the organizing of snowmobilers during the seventies. Most people who are involved in both sledding as well as ATVing believe that since ATVing is a 12-month sport, ATV tourism dollars will far exceed the 1 billion dollars that snowmobiling annually pumps into the Ontario economy.

Unlike Muskoka, which has several large urbanized towns, namely Gravenhurst, Bracebridge, and Huntsville, Haliburton County is comprised mainly of hundreds of square miles of Crown, county, and municipally owned land, with a number of small towns interspersed throughout. The people of Haliburton County take great pride in their tourism industry, and know what visitors want when they come to the area, and are committed to serving up old-fashioned hospitality.

Food, lodging, and fuel are the mainstays of the Haliburton economy. And visitors to the County are never far from any of these services. There are dealers and service outlets for Honda, Polaris, Yamaha, Arctic Cat, Bombardier, and Suzuki ATVs, most centrally located, so parts, accessories, and service for your bike is never far away. For serious motorheads, who like to put on the miles, the neighbouring regions of Bancroft and Bobcaygeon are also very well serviced with ATV dealers, and also have ATV-friendly communities.